Intelligent marketing · Applied AI · Software engineering

Grow, automate and build with one connected team.

We help businesses grow, automate, and innovate by combining intelligent marketing, applied AI, and modern software engineering.

Book a free call See the three pillars

Three pillars, nine services, one system. Pick a pillar or a service to see how it connects to the rest.

One system, three pillars

Most companies hire four agencies that never talk to each other. We work as one team.

Your website, your content, your AI tools and the software underneath them all affect each other. A chatbot is only as good as the knowledge behind it. Search visibility depends on how the site is built. Automation breaks without tests. So we plan and build them together.

We use AI where it saves you time or money, and we tell you plainly where it will not.

  1. 01 AI Marketing & Growth Get found in search and AI answers, and spend your budget where it works. AI-Powered Marketing · SEO, GEO & AEO Automation · AI Content Creation
  2. 02 AI Engineering & Integration Put AI inside daily operations, connected to the systems you already run. AI Implementation & Automation · AI Search Integration · AI Chatbots & Assistants
  3. 03 Software Engineering & Quality The websites, platforms and tests everything else depends on. Web Design & Development · Custom Software · Automated QA Testing

01 Pillar one

AI Marketing & Growth

Your buyers search on Google, ask ChatGPT and scroll their feeds. We make sure they find you in all three places, and that your marketing budget follows what actually works.

How AI turns campaign data into decisions

Ad platforms, analytics and your CRM feed one view, so spend, clicks and revenue sit side by side for every channel.

Illustrative demo data. Not a client result.

1.1

AI-Powered Marketing

Campaigns that learn from your own data. Targeting, creative testing and budget decisions get better every week.

CHANNEL PERFORMANCE DEMO DATA BUDGET SPLIT SearchSocial AI: shift 15% to search

The challenge

Budget is spread across channels, reports arrive too late to change anything, and every customer gets the same message.

What we do

We connect your ad platforms, CRM and analytics, then use AI for segmentation, creative testing and budget allocation. A person approves every significant change.

Capabilities

  • Predictive audience segments and lookalikes
  • Ad creative generation and A/B/n testing
  • Personalized email and landing pages
  • Automation across CRM, email and ads
  • Budget allocation and forecasting
  • One dashboard with attribution

Outcomes

  • Spend that follows performance, week by week
  • A clear view of which channel brings which customers
  • Lower acquisition cost as the goal, without adding headcount

1.2

SEO, GEO & AEO Automation

Be found in classic search, quoted in answer boxes and recommended by AI assistants. The routine work runs automatically.

schema Your page SEO · search result AEO · direct answer GEO · AI assistantcited

The challenge

Buyers now get answers from AI assistants and featured snippets, often without clicking. Page-one rankings are no longer the whole story, and manual SEO cannot keep up with hundreds of pages.

What we do

We automate technical SEO, structure your content so answer engines can quote it, and build the authority that makes AI assistants mention your brand.

Capabilities

  • Continuous technical audits with alerts
  • Programmatic pages and automated metadata
  • Question research and answer-first page structure
  • Schema markup: FAQ, HowTo, Product, Organization
  • Entity work and AI crawler readiness (llms.txt, structured data)
  • Monthly tracking of your share of AI answers

Outcomes

  • Visibility in search results, answer boxes and AI answers
  • Problems caught by monitoring before rankings slip
  • A monthly report showing where you appear and where you do not

1.3

AI Content Creation

On-brand articles, social posts, visuals and scripts. AI drafts them, our editors make them good.

Idea AI draft Human edit Publish Blog Social Newsletter IDEA → CREATION → PUBLISHING

The challenge

You need steady content for search, social and email. Writing it all in-house is slow, and outside writers drift away from your voice.

What we do

We set up brand-voice workflows where AI produces the first draft and our editors fact-check, refine and publish. Every piece is written for people first and structured for search and AI answers.

Capabilities

  • Brand voice and style guide for your AI tools
  • Search-ready and GEO-ready articles and landing pages
  • Social calendars, newsletters and product copy
  • Images, graphics and short-form video scripts
  • Multilingual content and localization

Outcomes

  • A predictable publishing rhythm
  • Content that sounds like you, checked by people
  • Pages built to be found and quoted

02 Pillar two

AI Engineering & Integration

Most companies have tried AI. Far fewer use it every day. We build AI into real workflows, connected to your inbox, CRM, ERP and documents, with people approving the decisions that matter.

One request, start to finish

An order request lands in the shared inbox or a web form. Nothing is retyped by hand.

Example workflow. Every step is logged and visible in monitoring.

2.1

AI Implementation & Business Automation

From "we should use AI" to something your team uses every day. We pick the use cases with the clearest return, then build them properly.

INVOICE WORKFLOW Inbox AIExtract Approve ERPPosted vendor · amount · due

The challenge

Plenty of AI pilots, very little in daily use. Teams still copy data between systems by hand and nobody is sure which use case is worth the effort.

What we do

We rank your use cases by value and effort, then build automations with language models and agents that connect to your CRM, ERP, inbox and documents, with human approval where it matters.

Capabilities

  • AI readiness check and ranked use cases
  • Process automation with LLMs and AI agents
  • Agentic AI that plans and completes multi-step tasks
  • Personalized agents for individual people and roles
  • Secure integration with CRM, ERP and your tools
  • Model selection, prompt engineering and evaluation
  • Data privacy and AI governance, GDPR-aware
  • Team training and change management

Outcomes

  • Repetitive work handled automatically, people in control of decisions
  • AI your team actually uses every day
  • Logs and monitoring for every automated step

Agentic AI

Agents that do more than answer. They plan a task, use your tools (CRM, ERP, inbox, calendar) step by step and report back, with clear limits and a person approving the steps that matter. For example: an order arrives by email, and the agent checks stock, creates the order, drafts the confirmation and asks for approval before sending it.

Personalized AI agents

An agent built around one person or role. It learns their context, preferences and way of working, and acts on their behalf within the permissions you set. For example: a sales agent that prepares every meeting, drafts follow-ups in the rep's own style and keeps the CRM up to date.

2.2

AI Search Integration

Search on your site, app or intranet that understands what people mean, and answers from your own documents with sources.

Returns policy Warranty terms Shipping guide Size charts Invoice FAQ Account help
Try a question: Matched by meaning: Returns policy, Warranty terms. The word "return" never appears in the question.

The challenge

People search in their own words. Keyword search returns nothing useful, and the answers stay buried in PDFs, help centers and wikis.

What we do

We build semantic and generative search on top of your own content and data, so customers and staff can ask in plain language and get the right document or a sourced answer.

Capabilities

  • Semantic and vector search for sites and apps
  • Retrieval-augmented generation (RAG) over your documents
  • Natural-language product discovery and filters
  • Internal knowledge base search for teams
  • Results that respect access permissions
  • Analytics on what people search for and do not find

Outcomes

  • People find the right thing on the first try
  • Answers that link back to their source
  • A clear list of the content you are missing

2.3

AI Chatbot & Virtual Assistant Integration

Assistants for sales and support, trained on your own knowledge, working on your website, WhatsApp, Slack and Teams.

ASSISTANT · ONLINE Can I change my delivery date? Searching docs… Yes, up to 24 hours before dispatch,from your order page. Source: Delivery FAQ §2 Talk to a person →

The challenge

Your team answers the same questions all day, leads that arrive at night wait until morning, and customers write in several languages.

What we do

We build assistants that answer from your website, docs and FAQs, qualify leads, book meetings and hand over to a person with the full conversation when it matters.

Capabilities

  • Trained on your knowledge, answers with sources
  • Website, WhatsApp, Messenger, Instagram, Slack and Teams
  • Lead qualification, booking and CRM sync
  • Human hand-off and live-agent escalation
  • Multilingual conversations
  • Conversation analytics and ongoing tuning

Outcomes

  • Accurate answers around the clock
  • Your people free for the conversations that need them
  • Leads in your CRM with the context attached

Short films

Ten seconds each. How the work actually flows.

Three short sequences that show what happens behind the scenes. Captions are on, there is no sound.

Campaign data arrives from every channel.

Illustrative demo data
From campaign to insight
  1. Campaign data arrives from every channel.
  2. AI groups audiences and spots what is working.
  3. You get a clear recommendation, and you decide.

03 Pillar three

Software Engineering & Quality

Marketing and AI sit on top of software. If the website is slow or the platform is fragile, nothing else works well. We design, build and test the foundation, and you own all of it.

Inside a modern application

Select a layer to see what it does, in plain words and in technical terms.

The whole system

Five layers that work together: what people see, the doors into the system, the business logic, the data, and the servers that run it all.

Technical view Every change passes automated tests in the CI/CD pipeline before it reaches production.

3.1

Modern Web Design & Development

Fast, accessible, conversion-focused websites and web apps that rank well and are ready for AI search from the first line of code.

API Headless CMS Database Core Web Vitals ✓ WCAG ✓

The challenge

A slow site that is hard to edit, does not rank and does not turn visitors into enquiries.

What we do

We design and build fast, accessible sites and web apps with clean structure, so they rank, convert and can be read by search engines and AI assistants from day one.

Capabilities

  • UX/UI design, mobile-first development
  • Company sites, landing pages and web apps
  • E-commerce: Shopify, WooCommerce or headless
  • Headless CMS your team can edit
  • Core Web Vitals, WCAG accessibility and technical SEO built in
  • Hosting, maintenance and ongoing improvements

Outcomes

  • A site your team can update without us
  • Fast pages on every device
  • Structure search engines and AI assistants can read

3.2

Custom Software Solutions

Custom platforms, internal tools and integrations, built around how your team actually works. Secure, maintainable, and yours.

Your platform Web app Mobile Admin Billing CRM Analytics

The challenge

Spreadsheets and disconnected tools the business has outgrown, or a product idea that needs a solid first version.

What we do

We work out the architecture, build web, mobile and SaaS applications and connect them to the tools you already use. The code, data and accounts belong to you.

Capabilities

  • Product discovery, architecture and roadmap
  • Custom web, mobile and SaaS application development
  • Internal dashboards, portals and workflow tools
  • API development and third-party integrations
  • Cloud infrastructure, DevOps and CI/CD
  • Legacy system modernization

Outcomes

  • Software shaped around how your team works
  • Secure, maintainable code that you own
  • Room to grow without a rewrite

3.3

Automated QA Testing & Quality Engineering

Test suites that run on every change and catch problems before your users do. Release more often, with less worry.

PIPELINE · MAIN Commit Build Tests Deploy E2E API Visual Load 1 test failed checkout.spec fixed · all green

The challenge

Manual testing slows every release, and bugs still reach your users. Hotfix Fridays become normal.

What we do

We build automated test suites that run on every change in your CI/CD pipeline and block a release when something breaks, with a clear report of what and why.

Capabilities

  • QA strategy and test coverage review
  • End-to-end tests with Playwright, Cypress or Selenium
  • API, integration and contract testing
  • Visual regression, cross-browser and mobile checks
  • AI-assisted test generation and self-healing tests
  • Performance and load testing in CI/CD

Outcomes

  • Faster, calmer releases
  • Bugs caught before your users see them
  • A clear quality report on every build

How we work

A clear process from first call to measurable results.

  1. 01

    Discover

    A free consultation and audit to understand your goals, audience, systems and current performance.

  2. 02

    Strategy

    A prioritized roadmap with clear scope, timelines, budget and the KPIs we will be measured on.

  3. 03

    Build

    Agile delivery in short sprints with weekly demos, so you see progress and can give feedback early.

  4. 04

    Launch

    Tested, documented and deployed. Your team is trained and ready to work with the result.

  5. 05

    Optimize

    We monitor, report and keep improving. AI systems get better with data, and so does our work.

Ways to work together

Flexible engagement that fits your stage.

Project

A defined scope with a fixed timeline.

  • Website or software build
  • Chatbot or AI search launch
  • QA automation setup
  • One-off audits: SEO, GEO, AI readiness
Start a project

Growth retainer

Ongoing growth and optimization.

  • AI marketing and content every month
  • SEO automation, AEO and GEO
  • AI visibility tracking and reporting
  • A dedicated strategist
Talk about a retainer

Dedicated team

An extension of your team.

  • Developers, QA and AI engineers
  • Flexible capacity per month
  • Works in your tools and rituals
  • Scale up or down as you need
Build your team

What you can expect from us

  • Results over buzzwords. We use AI where it pays off and tell you honestly where it does not.
  • Transparent and measurable. Clear KPIs, live dashboards and plain-language reports.
  • Secure and responsible. Privacy-first architecture, GDPR-aware data handling, human oversight.
  • You own everything. Code, content, data and accounts. No black boxes, no lock-in.

FAQ

Questions, answered.

Something else on your mind? Write to hello@ofet.ai.

What is the difference between SEO, AEO and GEO?

SEO (Search Engine Optimization) helps you rank in traditional search results. AEO (Answer Engine Optimization) makes your content the direct answer in featured snippets, "People also ask" boxes and voice assistants. GEO (Generative Engine Optimization) helps AI assistants like ChatGPT, Gemini and Perplexity mention and recommend your brand in their generated answers. You need all three to stay visible today.

How long does it take to see results?

It depends on the service. Chatbots, AI search and QA automation usually go live within a few weeks. SEO, AEO and GEO build momentum over time, with first improvements typically visible within two to three months and stronger results after six months.

Do I need a technical team to work with you?

No. We handle strategy, design, development and deployment end to end. If you do have an in-house team, we are happy to work with them and transfer knowledge.

Is my data safe when you implement AI?

Yes. We design with privacy first: we use enterprise-grade AI providers and access controls, and we keep your data out of public model training. Every implementation follows GDPR-aware practices, and we can deploy on your own infrastructure if required.

Will AI-generated content hurt my rankings?

Not when it is done right. Search engines reward helpful, accurate, original content, however it is produced. Our process combines AI drafting with human expertise, fact-checking and editing so every piece meets quality guidelines and sounds like your brand.

How much does it cost?

Pricing depends on scope. We offer fixed-price projects, monthly retainers and dedicated team models. After a free discovery call you get a clear proposal with no hidden costs.

Let's talk

Tell us what you are working on.

Book a free 30-minute consultation. We look at your goals and come back with clear next steps, whether or not you end up working with us.

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